James Pickance and Tony Burton are heading to Mobile World Congress (MWC) Barcelona
Mobile World Congress is one of the industry’s key global gatherings, bringing together operators, towercos, investors, vendors and policymakers. This year’s agenda and news coverage is heavily focused on AI, network resilience, sustainability, and how infrastructure investment is being reshaped by regulation and capital pressure.
It makes MWC a useful place to listen – not just to what’s being announced on stage, but to how those themes are landing with people responsible for turning strategy into deployed networks.
To be clear, Modular Mast Systems is not exhibiting at MWC Barcelona this year. James and Tony will be there to walk the floor, meet people face to face, and spend time in the conversations that happen away from the stands and keynote sessions.
What they’re interested in talking about
Across recent projects – and reflected clearly in the themes coming out of MWC this year – the same pressures keep surfacing.
- Deployment timelines are under strain.
- Planning resistance is becoming more predictable, but not easier.
- ESG scrutiny is moving from policy language into investment and procurement decisions.
Mobile World Congress creates space to explore those issues openly, particularly with people dealing with them in real time rather than at headline level.
If you’re heading to Barcelona, these are the kinds of conversations James and Tony are always happy to have over a coffee.
10 questions worth asking them at MWC26
If you do bump into James or Tony at MWC Barcelona, here are a few good places to start:
- Why are permanent masts starting to look risky?
- What’s actually driving ESG pressure in infrastructure?
- Where does modular really outperform traditional builds?
- How much time can deployment realistically be cut?
- What mistakes keep getting repeated on new sites?
- How do investors look at infrastructure differently now?
- How do you avoid locking a site into a single use case too early?
- What planning objections come up again and again?
- Where does modular not make sense?
- What’s changing faster than most people realise?
No pitches. No rehearsed answers.
Just practical conversations grounded in live projects and long-term thinking.
Fancy a catch-up in Barcelona?
If you’re attending Mobile World Congress (MWC) Barcelona and would like to catch up face to face during the event, you can book time directly in James’ or Tony’s diary.
Book an in-person catch-up at MWC Barcelona here:
